![]() Who’s the decision maker or primary buyer?.How does my customer normally purchase similar products?.Here, you can include a simple list of information about your customer, some basic demographic info and some more detailed information as it relates to your product, such as: Your plan must contain some information about your customers (either existing customers or prospective customers). Will future area construction affect your current traffic patterns?.Have laws or statutes related to your business been changed?.Are there any foreseeable outside influences on your business?.Does the competition ignore the local market?.Your competitor’s failure to provide flexible service may be an area you can exploit.What are your competition’s weaknesses? How can you use those weaknesses to your advantage?.Is your geographic location a positive or a negative?.Does the competition within this market leave room for you to be competitive?.The current location of your competition:.Do the local trade organizations endorse your product?.Is your product or service already well known?.Does your business benefit from any distinct marketing advantages?. ![]()
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